The previous installment of “Max Your Brand With 4 Social Media Optimization Tips” proved to be widely important to many readers, with reposts coming from; Socialmediatoday, Alltop.com, Kleerstreem and countless ReTweets. I thank each and every one of you who connected with the tips and shared them through your social network, at the end of the day no matter what tactics you choose to follow, it really comes does down to the power of people media.

Before we proceed, I want to make absolutely sure that we’re all on the same page when it comes to social media optimization. Simply being involved and participating on a social network whether it’s mobile or web related is not social media optimization. It’s a nice start but certainly doesn’t utilize its full potential. Let’s expand on the concept of what social media optimization really means with a whole new set of tactics to strengthen your presence and maximize your brand’s online reach.

Listening Beyond Boarders with Boardtracker

One of the most important points I focus on when teaching my social media workshops is; listening. The advantage you’ll gain from understanding what people are saying about your brand, your industry, competitors or about you is unmatched. The problem is that most social media monitoring tools such as Addictomatic, Socialmention, Google Alerts and so on only dig down to the blog level. With forums and message boards still accounting for a lot of user generated content published online, you need a service that completes the picture while manages make sense of it all. That’s where Boardtracker “AKA Boardtracker V.2010” comes in.

Boardtracker is the most powerful forum search engine, message tracking and instant alerts system available. BoardTracker 2010 has already crawled nearly 2 BILLION message threads with millions more added every day. Boardtracker’s strength stems from its richness of data, allowing you to filter your searches down to specific boards, authors and dates. In short, if you’re settling for the same information everyone available to everyone else, you’re missing a world of essential information.

Multiply Your Message with Slideshare

Bloggers, here’s a question for you. How many list type posts have you published over the last few months? You know the one’s I’m talking about; The top 5 best mobile apps, 6 must-know social media tools, 10 things you absolutely need to know about [insert anything here]. By now it’s no secret that readers relate to short concise posts supplying them with the information they need within relatively short reading time. On that note;

1. Take one or two of your best “list” type posts and break it down into a powerpoint presentation format. Don’t forget hyperlinks within your presentation linking back to your blog or website.
2. Create an account on Slideshare.net
3. Upload your fresh new presentation and post it almost anywhere you choose!
4. Why stop there? Offer consulting services? Make sure people know about them with Slideshare.
   Oren Todoros New Media Consulting

   View more presentations from seovice.

Cram More Into Your Tweets, Say it with Images

One of the biggest misconceptions you can have online is that simply because you posted something, people saw it. On average 5-10% of followers see any one tweet. Not staggering numbers by any means. Grab your follower’s attention by including some visual stimulation to your tweets. Chances are your followers are reading your tweets using one of the dozens of twitter-based services such as such as Tweetie for the iPhone or Twitgoo on web which displays your pictures alongside your tweets. Utilize images to give your tweets the extra attention they deserve. Where you were once seeing a handful of clicks, you’ll now be seeing dozens of views and clicks for each post. Another big plus is the fact that Google has already started including real-time content in search results, giving you prime opportunity to soak up SEO Juice.


Business + Social = Social Media Press Release

Love them or hate them, press releases have maintained a healthy lifeline from the pre-internet days. The biggest change is the fact that journalists are now very active on social networks and are keen on following news, links, images or videos anywhere they break out. Add that to the fact that they’re hit with dozens of PR submissions a day. Social media strategists who are unfamiliar with traditional media won’t know what they’re in for. Managing your social media strategy? It’s your job to make journalists care!

Present your next blog posts with an angle that creates real value. If you’re writing about an event, product or service within your industry, make it matter enough for readers or journalists to pick up and share. A well-written and insightful blog post offers benefits both through your social media presence as well as optimizing your site or blog within search engine rankings. Save the $200 distribution costs and focus on delivering news people are genuinely interested in.

There you have it. 4 more social media optimization tips to max your brand. I'd share a few more with you, but then I'd be out of business! As always, the table turns to you. Share your thoughts, ideas or tips with the Seovice.com community and make sure to sign-up for direct to email updates!